Bridge audiences.
Build trust.
Technology is moving fast. And with every launch, there can be questions of trust. Trustworthy organizations must prepare communications before launching their next tech product or service to earn customer loyalty.
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Trusted by brands big & small
We empower global tech innovators with reliable, strategic communication to build lasting trust.
Bridging audiences through strategic communication
Our strategic communications approach ensures your tech innovations are presented with clarity and credibility, enhancing global recognition and customer loyalty.
Narrative Development
Communication Planning
Media Relations
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Dark Reading announces Zatik Security
Zatik Security is a Seattle-based fractional security company looking to help protect small and medium-sized businesses. I worked to connect the company's CEO, Kymberlee Price, with Ericka Chickowski who wrote the company's first piece of coverage. The story offers a compelling reason why small and medium-sized companies should invest in fractional security.
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GeekWire podcast features Chris Pirillo
From GeekWire: "Chris Pirillo is an entrepreneur, creator, event organizer, and online community leader who has been a guide to the world of tech for everyday users since the early days of the web." Chris gathered tech enthusiasts around the Greater Seattle Area for his monthly event called CreatorTech.net and getting on GeekWire was an impactful way to reach this audience.
WIRED feature connects tech enthusiasts with robotics/AI startup.
At Revere, I led the Sanctuary AI account. I worked with Will Knight at WIRED for a feature story titled, For Smarter Robots, Just add Humans. I had met Will before in an earlier role, and so I asked the reporter to come to Sanctuary AI's company headquarters in Vancouver, Canada. I worked with Will to get the story placed at a time when Sanctuary AI had announced that it had successfully deployed its robot at a commercial facility.
Washington Post column helps shift perceptions of a hotly debated technology
During the pandemic, I took on a secondment to lead communications for Exposure Notifications System, which Google offered for Android phones - Apple offered the same system for all iPhones. I worked with media at the international, national, and regional levels. This Washington Post column was a result of working with the writer highlighting the safety benefits of the new feature for all Android devices and iPhones.
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Reuters gets exclusive access to company leadership
Joe Menn, then a security reporter with Reuters, had never interviewed Mark Zuckerberg before ... the Facebook CEO had not done a cybersecurity-focused interview before this point. I made my case to company executives why it was vital for the company's CEO to get on the phone with Reuters. The piece offered an exclusive peek into the situation, and the action the company was taking to help protect Facebook users.
Meet Pete
I am a public relations (PR) professional based in the Pacific Northwest and I have been working with emerging tech since 2006. I have represented a diverse range of companies, from early-stage startups to some of the largest tech companies in the world, including Meta, (formerly known as Facebook), Microsoft, and Google.
Before my career in tech PR, I served in the United States Marine Corps as a combat correspondent, and I used the GI Bill to earn communications degrees from Washington State University and Gonzaga.
"Pete is an incredible leader, strategist and media expert."
"Pete demonstrated a deep understanding of the nuances involved in creating a successful comms plan. He has a talent for conveying ideas and insights in a way that is both engaging and thought provoking."
"I was talking to (a partner) and singing your praises ... said if they need a PR consultant that you're great and they requested an intro."
